Coretelligent 6-Month SEO Strategy

Project Overview

Company: Coretelligent
Industry: IT Services and Managed Solutions
Role: Content Marketing Manager
Duration: 6 months

Project Background

Coretelligent, a leading provider of managed IT services and solutions, embarked on a comprehensive rebranding project to modernize its digital presence and better communicate its value proposition to clients. The goal was to enhance the user experience, improve SEO performance, and ensure the content reflected the expertise and reliability Coretelligent is known for.

Initial Problem:

Before the rebrand, Coretelligent's website faced significant challenges:

Lack of SEO: The website had little to no search engine optimization, resulting in poor visibility on search engines and low organic traffic.

Confusing Navigation: The site's navigation focused on product names that new users were unfamiliar with, making it difficult for visitors to understand the services offered and find relevant information.

My Contributions:

1. Content Strategy and Development

Rewriting Main Service Pages: Collaborated with subject matter experts to accurately capture the nuances of Coretelligent’s offerings. Ensured the content was clear, engaging, and informative.

Ensuring Accuracy: Conducted thorough reviews and interviews with internal teams to guarantee all information was precise and up-to-date.

SEO Research and Implementation: Performed keyword research and competitive analysis to identify high-impact keywords. Integrated these keywords seamlessly into the content to enhance search engine visibility.

2. SEO Strategy

Keyword Optimization: Identified and targeted strategic keywords relevant to Coretelligent's services. Implemented these keywords across all main service pages to boost organic search rankings.

Meta Tags and Descriptions: Crafted compelling meta titles and descriptions to improve click-through rates from search engine results pages (SERPs).
Content Structure: Structured content using H1, H2, and H3 tags for better readability and SEO performance.

3. Collaboration with Design Agency

UI/UX Design: Partnered with an external design agency to develop a visually appealing and user-friendly website. Provided content guidelines and insights to ensure the design complemented the messaging.

Visual and Content Integration: Ensured the seamless integration of new content with the visual elements, enhancing overall user engagement and navigation.

4. Project Management

Timeline Management: Coordinated with internal teams and the design agency to keep the project on track. Managed deadlines and ensure timely delivery of all components.

Stakeholder Communication: Regularly updated stakeholders on progress, addressed concerns, and incorporated feedback to ensure alignment with Coretelligent's vision.
Project Highlights

Enhanced User Experience: The new website featured an intuitive layout and improved navigation, making it easier for visitors to find information and engage with Coretelligent's services.
Improved SEO Performance: Implementing targeted keywords and optimized content significantly increased organic search traffic and improved search engine rankings.
Consistent Branding: The cohesive design and well-crafted content reinforced Coretelligent’s brand identity, establishing a strong online presence.

Results and Impact

Increased Web Traffic: Post-launch, the website saw a 124% increase in organic traffic after three months.
Higher Engagement: Visitor engagement metrics improved, with a 25% increase in average session duration and a 15% decrease in bounce rate.
Keyword Ranking: Significant position increases for targeted keywords, especially those emphasized with the initial content blog strategy (IT, cybersecurity, compliance).
Lead Generation: The optimized content and enhanced user experience contributed to a 20% increase in lead generation from the website.