REPAY SEO Website Overhaul

Project Overview

Company: REPAY
Industry: Fintech
Role: Content Marketing Manager
Duration: 1 year

Project Background

To elevate REPAY's digital presence, I embarked on an ambitious journey to architect an SEO strategy that would catapult them to the zenith of Google SERPs within their newly acquired niche. The mission was multifaceted: a complete website redesign, meticulous analytics setup, bolstering organic traffic from their previous acquisition (Billingtree), and crafting a robust search strategy to fuel their growth aspirations.

Objective

Revitalize Website Design: Transforming REPAY's digital facade to align with modern aesthetics and functionality.
Analytics Orchestration: Implementing advanced tools to monitor and measure vital metrics to track major KPIs.
Organic Traffic Amplification: Significantly increasing organic visitations through a focused content strategy.
Strategic Search Blueprint: Developing a comprehensive search strategy tailored to REPAY's growth goals.
Content Redesign: Revamping all existing content to merge the most compelling pieces after they acquired BillingTree, aligning teams, tools, and resources all under the REPAY roof.
Strategic Approach

My journey with REPAY was marked by thorough research and analysis, delving into the depths of their existing digital footprint. Key SEO enhancements were identified and executed:

Site Architecture Overhaul: Restructuring the website for heightened user experience and search engine affinity.
Content Creation and Optimization: Curating content resonant with targeted keywords, woven with SEO finesse.
Backlinking Strategy: Implementing strategic backlinking tactics to bolster domain authority and relevance.
Impactful Tools in Our Arsenal

Our strategy was augmented by a suite of potent tools:

WordPress: For a robust and flexible content management system.
Google Analytics: For tracking and understanding user interactions.
Adobe Illustrator: Crafting visually stunning graphics.
Hotjar: Gaining real-time insights into the user experience.
Hootsuite: Managing and optimizing social media outreach.
SEMrush: Keyword research and competitor monitoring.
Hubspot: Email automation and campaign creation.
Results

The following results were achieved after a year of my time at the company and continued to gradually improve year-over-year with continued ideation, maintenance, and execution. The fruits of our labor were tangible and triumphant:



A remarkable 12% month-over-month increase in click rate.
A significant 20% surge in organic traffic.
Securing a coveted first-page ranking for top organic keywords.
Dominance in their top 10 commercial keywords.
Conclusion

The transformation of REPAY's online presence was not just an exercise in SEO but a comprehensive digital revival. My contributions were pivotal in steering REPAY towards its growth objectives, firmly establishing them as a leader in payment processing solutions. This journey was a testament to the power of strategic SEO in driving measurable business growth.